April 15, 2016

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One of the ‘new trends’ in the USA and Europe is not washing your jeans. Why?


Well, first of all, it would make your jeans last longer – as indicated by many manufacturers  on the jeans label. A manufacturer, Hiut Denim, even says that  “Raw denim is best given a good six months before washing. The longer you can leave it, the better your jeans will look. But… How can you take dirt  away from your jeans? What should you do when they start smelling bad?

To solve this problem, Ash Black developed a special spray that takes the bad smell away from your jeans, an “anti-bacterial, odour neutraliser” as Richard Vine, from ‘The Guardian’, writes in his good British English. At first the spray was launched only in Australia, Black’s home country. But after a few years it was also sold in countries such as Germany and Russia. Desperate mothers who wanted to clean their children’s jeans – but wouldn’t risk washing them – were the first to buy it. So now they turn their children’s jeans  inside out, spray them and let them air-dry for a while.

Somehow, these mothers were right: cowboys only look authentic when they wear worn out jeans. Movie heroes too. Jeans fade marks are so personal that even the FBI has used them to identify suspects at crime scenes.

So, to keep that beautiful deep, dark blue color on your jeans, keep its fade marks and maintain its fibers intact,  just don’t wash them. Because – as Marjon Carlos, senior fashion writer at Vogue, says  – “you prefer your blues as natural, as true as they can be“.


 This post was based on the texts published at: http://www.vogue.com/13296110/never-wash-jeans-vogue-writer-perspective-denim-care/, http://www.theguardian.com/fashion/2014/oct/24/why-you-should-never-ever-wash-your-jeans-unless-you-really-really-have-to and http://www.wired.com/1998/04/fbi-tracks-the-denim-trail/

Click to read more about this new trend!


• http://ehloo.com/wp-content/uploads/2016/02/Jeans-di-Freezer.jpg
• https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/24/1414151727553/8581101b-a502-4bf9-8926-8e0f75664b4a-2060x1545.jpeg?w=620&q=55&auto=format&usm=12&fit=max&s=ad93deb652fb948dccb31b4261ede7e3
• http://gq-images.condecdn.net/image/nL871p2yBVm/crop/810

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