Bill Zappettini’s father mudou-se to the USA during the First World War. To survive, ele started to sell flowers in 1921.
In 1956, Bill Zappettini passou a sell flowers at the San Francisco Flower Mart.
In the 1960s, the family começou a distribute flowers para all the USA.
Com o surgimento do “Silicon Valley” in the 1980s, a family passou a sell land para as thechnology companies.
Today, the Zappettini family já atua no flower business há three generations.
They continue desenvolvendo strategies que envolvem international business, online operations and lands.
Quer saber more about this family? Access the original https://zappettini.com/news/ to expand your business culture – and go to Pathways 2 Listening, Speaking pg 186 and 187.